Sun Valley’s big question: What should Hollywood buy next?


David Zaslav arrives at Sun Valley Lodge for the Allen & Company Sun Valley conference on July 7, 2026 in Sun Valley, Idaho. Every year, some of the world's richest and most powerful figures from the media, finance, technology and political spheres gather at Sun Valley Resort for the exclusive week-long conference hosted by boutique investment bank Allen & Co.
The CEO of Warner Bros. Discovery, David Zaslav at Sun Valley Lodge for the Allen & Company Sun Valley conference on July 7, 2026 in Sun Valley, Idaho. Kevin Dietsch/Getty Images

It is disturbing to think how hundreds of thousands of jobs and hundreds of billions of dollars are at the whim of casual meetings and conversations on the golf course. But this is it The billionaire summer camp for you. All industries change the moment the right person has a flicker of an idea. And if this tremor is evidenced by any semblance of an increase in the share price? Careful.

This is the roaring result of Allen & Co.’s annual conference. in Sun Valley, Idaho, the unofficial hotbed of Hollywood deals. Every travel log, handshake and disinvitation is scrutinized by the media with the frantic intensity of FatherlandS ‘ Carrie Mathison. How could they not be? AOL-Time Warner, Googleto YouTube, ComcastNBCUniversal, Warner Bros. DiscoveryParamount Skydance; virtually every subsequent media merger and acquisition of the past quarter-century owes its roots to this annual luxury getaway.

For years, reception have maintained that Hollywood will contract for only three to fiveof major entertainment players. But in the wake of Wall Street-driven broadcast disruption, colossal debt financing, increased regulatory skepticism and rapidly shifting audiences, a more calculated equation has emerged. Industry power brokers are no longer asking whether consolidation is necessary, but what kinds of assets are truly meaningful contributors.

Consolidation is no longer provided

Historically, deals at the highest levels do not have the highest ROIs. It is difficult to integrate different businesses, no matter how much overlap there is. It’s hard to manage a Jenga tower of a balance sheet loaded with overwhelming debt. So is major consolidation an absolute certainty going forward?

No, but that doesn’t mean it won’t happen,media analyst Fun strategy guywho has previously worked at studio conglomerates, a major broadcaster and independent production companies, told the Observer. “I think some leaders in the city they want it is inevitable and some executives recognize that consolidation will strengthen the survivors with more supply and purchasing power, but it is not inevitable.”

Regulatory approval has become a time-consuming headache. Antitrust concerns from the Federal Communications Commission (FCC) and the Department of Justice (DOJ) haven’t made it easy. Federal judges were killed Random penguin housethe $2.2 billion acquisition of Simon & Schuster in 2022, and recently, stopped $6.2 billion NexstarEtiquette union. Paramount Skydance is still working to sign, seal and deliver its WBD acquisition.

This deal was made possible in part because of WBD’s inability to fully function under the overwhelming weight of debt accumulated in the initial mix of Warner Bros. and Discovery. Even then, the combined assets never returned their primary broadcast service, HBO Max→Max→HBO Maxin a truth Netflix competitor. Also Disney’s most fruitful (but very expensive) acquisition FOX limited Mouse House’s ability to invest in broadcast innovation initially due to debt.

Key takeaways: mergers are expensive, integration is difficult, capital is best positioned when flexible and profitability is vital. The scale in any case is as outdated as the flavors of these 60-year-old CEOs.

The return of the Theater changes the math

As of this writing, the annual US box office is on pace to surpass $10 billion for the first time since 2019. The Hail Mary Project, obsession, Back rooms— The excitement about new stories and storytellers appearing on screen is palpable. But many wonder whether a healthier theater business accelerates or reduces the urge to consolidate.

“Probably neutral,” Entertainment Strategy Guy surmised. “The regulatory forces that affect mergers have a bigger impact on dealmakers’ minds. If they can’t close a deal, it makes them that much more hesitant.”

Joel Roodmanold man Miramax The current executive and CEO of MUS Immersive, believes that the current moment helps keep any possible execution in the moment. “When theatrical works, studios take up some space. A stronger theatrical market gives studios more confidence in the value of premium storytelling, which can reduce the urgency for bigger mergers.”

Improving the studio’s finances can create a more attractive target by boosting internal confidence. But it’s the arrangement that really drives traffic. Meanwhile, a string of box office hits can enable a studio to be more selective. Instead of scouring quarterly reports to try to figure out who desperately needs a life raft to survive, some companies might be embracing a little discernment. Finding deals that are it’s actually worth doing may be the new north star.

The next media deal may look more like games

Studio-to-studio consolidation it hasn’t always worked as expected. These types of misses often become financial albatross. So what should smart movers and shakers look for instead? We have enough evidence to suggest that younger audiences in particular are responding to different forms of content. Reliance on long-standing existing brands and franchises may be running out.

“Maybe it buys a different kind of business. But it’s not that easy to learn a different business. We’ve seen that time and time again in the past.” Simon Pullmanpartner and co-chairman of Pryor CashmanMedia + Entertainment Group, told the Observer. “You may see different types of deals as companies look to acquire new media and gaming businesses, particularly in areas with Gen Z-friendly brands. Maybe RobloxAt the end of the day, everything is driven by the content and the desires of the audience. What do people under 30 want?”

Smart people who Keep an eye on Wall Street for a living, they are already speculating along similar lines. Instead of barking up the same traditional studio merger tree, LightShed Partners recently presented an argument for the next NBCUniversal to go after Nintendo, Riot Games OR Take-Two Interactive. These are interactive gaming companies that can strengthen NBCU with IP that extends into every corner of its entertainment ecosystem.

Conversely, despite a checkered history, some wonder if atypical buyers could benefit from acquiring a larger audience.. “Do you like retail media? Walmart should their ad tech investment match the content play?” Simon Andrewspublisher of the Mobile Fix newsletter, discussed for the Observer. “They need eyes to unlock the value of their proprietary data. Everyone has seen it Amazon use her Prime Video.”

The game has changed. It is not enough to attract attention only on movie and television screens. Disney has led all studios in domestic box office market share every year from 2021 to 2025 and accounts for the second-highest total U.S. TV usage of any company, according to Nielsen. Its stock is still down about 46 percent over the past five years.

Modern media companies must reach beyond typical screens to be a common touch point on laptops and mobile devices, while building the connective tissue between all of the above. games, sports, direct-to-consumer creative economy business models—is a collection of assets and approaches. Easier said than done, of course.

Netflix is ​​the canary in the coal mine

Lowering-raising, pushing-pulling, give-and-take. Few things are decidedly one-sided in modern Hollywood. But Netflix is ​​the obvious case study to demonstrate the pros and cons of consolidation.

There is a clear argument to be made selective theatrical distributionacquiring a large number of programs that promote engagement, winning sports rights and reducing the number of competitors makes sense. However, Wall Street punished Netflix’s share price after reports of its interest in WBD.

Overpaying for an asset, smoothing free cash flow and expanding into new businesses are all very real challenges with tangible strengths and weaknesses. “Netflix no need a splurge purchase, but they said Warner’s process had them building their M&A muscle. Hernán Lópezfounder of media research firm Owl & Co, told the Observer.

It’s a perfect summary of the industry-wide dilemma. Strategically, acquisitions can support weak points and/or complex strengths. But financially, Wall Street doesn’t always see the wisdom (right or wrong), which can hurt stock prices. Catch-22 incarnate. Netflix may be the current poster child for this tension, but no one is immune.

The next powerhouse may not be a studio reunion

“Executives bounce ideas off Sun Valley,” Smart Investors Daily CEO Ian Skjervem said the Observer. “However, in my observation of these cycles, the words of Idaho’s July rarely reach the threshold of New York’s December.”

Anything can happen in Sun Valley. But reading the tea leaves and talking to savvy industry professionals, blockbuster game-changing deals don’t seem to be the modus operandi coming out of this year’s sessions. Sexy, seductive and creating a legacy? Of course. But sensible and valuable? This is a completely different question. Whether it’s new prudence or old-fashioned fear, the biggest companies seem to be reassessing the genetic components of the industry’s strength.

The next deal that shakes the Hollywood hierarchy to its core may not involve a standard content company at all. Instead, whichever company has a better understanding of where the next generation allocates its income and attention may be best positioned for the future.

Sun Valley's big question: What should Hollywood buy next?





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