Imran Fazlani, Founder and Chairman of Afnan Perfumes, says fragrance preferences are increasingly shaped by the emotional atmosphere surrounding social gatherings. “Yes, we’re certainly seeing consumers gravitate towards richer, more expressive scent profiles that complement mood and ambience,” he explains. “While lighter, fresher fragrances remain important for daytime wear, evenings tend to invite deeper compositions with greater longevity and presence.”
According to Fazlan, notes such as oud, amber, saffron, vanilla, warm spices, musk and refined woody accords continue to dominate festive fragrance preferences this year, although many are now being interpreted in more contemporary ways to suit evolving lifestyles and younger consumers.
