Sun Pharma’s campaign ‘Heart ke Liye 8 – Making India’s heart strong’
Mumbai (Maharashtra) (India), March 23: Sun Pharmaceutical Industries Limited (Sun Pharma) today announced the launch of its ‘Heart ke Liye 8 – Making India Heart Strong’ campaign encouraging Indians to adopt simple daily habits for better heart health. As the pharmaceutical company no. India’s #1* in cardio-metabolic therapeutics, Sun Pharma plays an important role in addressing the growing burden of cardiovascular disease, with strong leadership in lipid-lowering therapies and a significant presence in antihypertensive and oral diabetes treatments.
Cardiovascular disease (CVD) deaths in India account for nearly one-fifth of total global cardiovascular mortality, and they tend to affect Indians at least a decade earlier than many Western populations**. The campaign ‘Zemra ke Liye 8 – Making India’s Heart Strong’ reinforces that heart health is not built through random efforts, but through small and sustainable actions that are a part of everyday life.
“At Sun Pharma, we believe that prevention is as important as treatment. With ‘Heart ke Liye 8 – Making India’s Heart Strong’, we want to ignite everyday conversations about heart health and help Indians realize that small and consistent actions practiced every day can make a big difference. A strong heart is not built by chance, but by the choices we make, said Shaileor Sesh, Joshi, every day.” The farm.
Watch the movie:https://youtu.be/yLwp9-bQ2uc
At the center of the campaign is the Heart Man, a relatable and upbeat character who represents the spirit of a well-cared-for heart that thrives through balance, awareness and daily care. It adopts a positive, empowering and practical tone, encouraging individuals to take responsibility for their own heart health without fear or alarm. The film has been conceptualized in multiple Indian languages. The campaign is anchored around eight essential pillars of heart health:
· To eat better
· Staying physically active
· Weight management
· Keeping blood pressure, blood sugar and cholesterol under control
· Avoidance of smoking
· Going for regular heart health check-ups
· Stress management
· Getting quality sleep
Sun Pharma’s ‘Making India Heart Strong’ initiative takes an integrated approach to heart health, encompassing prevention, emergency response and patient education through:
· Early detection through large scale heart screening camps – 10,000 camps screening over 1.2 lac people annually#
· Emergency preparedness with CPR training for over 1.5 lakh people per year#
· Generating evidence to strengthen risk stratification and patient outcomes
· Patient education reaching over 15 million # individuals each year through clinic printed programs and awareness
Together, these efforts aim to strengthen prevention, response and awareness, contributing to the long-term reduction of the burden of cardiovascular disease in India.
About Sun Pharmaceutical Industries Limited (CIN – L24230GJ1993PLC019050)
Sun Pharma is the world’s leading specialty generic products company with a presence in innovative medicines, generics and consumer healthcare products. It is the largest pharmaceutical company in India and is a leading generics company in the US as well as in emerging global markets. Sun Pharma’s high-growth global Innovative Medicines portfolio includes innovative products in dermatology, ophthalmology and onco-dermatology and accounts for approximately 20% of the company’s sales. The company’s vertically integrated operations provide high-quality medicines trusted by physicians and consumers in over 100 countries. Its production facilities are spread over five continents. Sun Pharma is proud of its multicultural workforce drawn from over 50 countries.
