Two decades after Miranda Priestly famously threw a coat on a table and forever changed the way the world views fashion and fear, she’s back. And yes, she still looks like she can end your career with a single raised eyebrow.
The Devil Wears Prada 2 has walked into theaters with all the confidence of a runway finale, opening to a staggering $233.6 million worldwide. The numbers tell a story that even Miranda can approve of. The film grossed $77 million in North America and $156.6 million internationally, against a reported budget of $100 million.
Not bad for a sequel that turns into the heels that never left.
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According to the Associated Press, the budget increased largely due to its star-studded cast. Director David Frankel admitted that once the ‘biggest stars in the world’ were accounted for, the remaining production costs felt surprisingly similar to the 2006 original.
Disney’s 20th century studios leaned heavily on legacy marketing. The cast, Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci, toured style capitals around the world, while Anna Wintour herself joined the spectacle with appearances alongside the cast and a Vogue cover moment that felt more canon than promo, notes the Associated Press.
The nostalgia strategy clearly worked. In the weeks leading up to the release, streaming the original The devil wears Prada increased by 428 percent, proving that audiences were ready for the sequel.
Elsewhere at the box office, the competition tried their hardest to keep up. Biography of Michael Jackson Michael scored a respectable $54 million domestically and $423.9 million globally, holding steady in its second weekend with a modest 44% decline. Strong numbers – but not enough to top big wave theaters.
How much did the original film make?
The original The devil wears Prada was a sleeper hit when it debuted in June 2006. With a relatively modest production budget of $35 million, it grossed $326.7 million worldwide.
Here is the composition of his original run:
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Domestic (US and Canada): 124.7 million dollars
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International: 201.9 million dollars
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Worldwide total: 326.7 million dollars
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To put that into perspective, the film earned over nine times its production budget, which is a huge win for a mid-budget comedy-drama. It also set a high for the sequel, although the new film’s $233.6 million global opening weekend suggests that Miranda Priestly’s influence has only grown over the past twenty years.
With data from the Associated Press
